It's a book by Lane Smith

I did a post back in January about this new book by Lane Smith, with its Youtube trailer http://libraryzest.blogspot.com/search/label/Lane%20Smith

Well, it is published now, and just as funny as I expected, and I came across this teacher guide from Walker Books Australia with ideas to extend it in the classroom - and there is a cute printable postcard at the end. http://www.walkerbooks.com.au/statics/dyn/1283737199726/Its-a-Book-Classroom-Ideas.pdf

(This is the Teacher site at Walker Books http://www.walkerbooks.com.au/Teachers/Classroom-Ideas )

and check out Lane Smith's website http://www.lanesmithbooks.com/Home.html

and his blog Curious Pages in which he talks about how the book came to be and elements such as the pork pie hat in homage to Buster Keaton, and the jackass in children's literature...
http://curiouspages.blogspot.com/2010/07/lane-smith-on-its-book.html
and delights in other children's books...
"A site for all your reading disorders. Looking for books about teddy bears or rainbows or feelings? You’re at the wrong place. Here we celebrate the offbeat, the abstract, the unusual, the surreal, the macabre, the inappropriate, the subversive and the funky."

And here is a link to Kate De Goldi talking to Kim Hill about this and other books last Saturday
sat-20101009-1145-Childrens_Books_with_Kate_De_Goldi_four_new_picture_books-048.mp3